Matt is one of the most popular, colorful vendors at the market, offering samples, recipe ideas, growing tips and answers to just about any question a shopper may have. He is what you might call “a farmer’s farmer”—skilled at his craft, devoted to his labor and happy to share what he’s learned with others. Yet Matt didn’t grow up on a farm and he didn’t harbor a lifelong desire to connect to the land through growing things. He worked as a chef, instead, honing a creative sense of flavor and an instinct for what people like to eat.
“I know I’m doing the planet a favor, but that’s not why I’m doing it,” Matt says, taking a break from mowing on a recent spring morning at the farm. “I’ve always loved producing good food for people, whether it was at a restaurant and I bought and cooked it, or here on the farm, where I grow it. I still feel pride over what I do and the knowledge that I share with people. For example, someone will say ‘I don’t like radishes.’ If you don’t like them, and then you try them, then you’re a perfect test case. Every year, I see people try things they don’t like and then they taste it and they change their mind.” (Case in point: when I arrive at the farm for our interview, Matt hands me a warm breakfast burrito, stuffed with his red chile and homemade elk sausage sourced from an animal he and his daughter brought home from a hunting trip. Although I normally don’t eat elk, this was one of the best burritos I’ve ever had.) Continue reading