For someone who cannot draw and would not know what to do with a sewing machine if she had one, Robin Beachner’s success as a designer in the highly competitive world of fashion, is, to say the least, impressive. Beachner is the principal designer for Sense, a Santa Fe based clothing line she started in 2004 and which now supplies over 250 stores nationwide.
The concept that makes Sense different from all the other offerings out there is surprisingly simple. Beachner’s clothes are designed for women who want to be stylish but comfortable —- no zips, buttons or bows. And outfits that can be worn as casual wear during the day can be transformed, with the addition of some simple jewelry and accessories, into elegant dinner or party wear. In other words, it takes yoga style clothing to a whole new level. Continue reading