Could Santa Fe soon join New York, Los Angeles, Las Vegas and New Orleans at the forefront of cocktail evolution? We certainly will, if nationally recognized mixologist Natalie Bovis, aka The Liquid Muse, has anything to say about it. With her gregarious nature and passionate dedication, it’s easy to see why Natalie is the ideal ambassador for New Mexico’s cocktail culture.
Like many kids who grow up in small towns, during her childhood in Santa Fe, Natalie yearned for the lights of the big city. So after she earned her degree in French literature and theater from the University of New Mexico, she moved to Los Angeles, where she supported her creative pursuits by working in the hospitality field. She tended bar, and later, she worked in the marketing sector of the L.A. film industry, eventually becoming a restaurant publicist in Washington DC.
Then, in 2006, she made the decision to delve into cocktail culture full-time with the launch of her website, TheLiquidMuse.com. “The best way to describe what I do is I’m sort of a conduit for cocktail culture,” she explains. In the 10 years since TheLiquidMuse.com’s launch, she has lived up to that description. The breadth and depth of Natalie’s experiences have made her one of the most sought-after voices in the industry, and she’s garnered attention as a spokesperson, brand manager and distributor liaison for a number of alcohol companies; as co-creator of the industry wellness series Mind, Body, Spirit(s); as a frequent guest on radio and TV shows; and as the author of three books of cocktail recipes, with a fourth one in the works!
In 2013, as the Liquid Muse website was growing in popularity, Natalie began to wonder what was next for her. Natalie’s mentor—New York’s Pegu Club founder Audrey Saunders—advised her to get behind the bar again.
So Natalie decided to come back to Santa Fe and tend bar at Secreto. “I was going to be here a little while,” she laughs, “but then I realized I really did want to live here.” She felt a complete reversal of her childhood desire to escape, and she continues, “Spending time here, I realized I absolutely love it, and now, you couldn’t drag me away.” Continue reading